Portland State University

Faculty Member, Multimedia Professional Program

Extended Studies

About

Dennis Hahn is currently the Vice President of Strategy at Liquid. Dennis is responsible for guiding the agency’s strategy offerings, which include: brand strategy, brand culturalization, digital strategy and campaign planning. Dennis is also part of the agency’s leadership team.

Dennis was previously President and Chief Strategy Officer of ID Branding, a multi-disciplinary agency that draws the best practitioners from design, advertising, interactive and branding to grow meaningful brands for consumers and employees.

With a background in design, Hahn co-founded ZCom, Inc. in 1991. ZCom was a digital agency focused on providing digital strategy, front-end web design and development, and online advertising. Hahn served as President and Strategy Director at ZCom until the firm was sold in April 2000 to Emerald Solutions. There, Hahn was the National Director of Emerald’s interactive practice, supporting the delivery of digital strategy, branding, web design and online advertising for leading brands including American Airlines, Freightliner, Hasbro, Lucy Activewear, Mattel, Rio Audio, and Texas Instruments. Emerald Solutions was later sold to SBI Group which was ultimately acquired by Avenue A | Razorfish.

Hahn has spoken at numerous conferences and events about branding and strategy for the advertising, digital, education, marketing, technology, and wine industries. In 1998, he co-authored a paper on brand culture which is part of Brand Channel’s online library. Hahn was also interviewed by online radio program, The Advertising Show, based on the brand culture paper.

Dennis Hahn is also an adjunct professor at Portland State University, where he currently teaches Introduction to Digital Strategies for the Digital Marketing Strategies Certificate program offered through the university’s Professional Development Center.

Hahn has also served on the board of the Portland Advertising Federation and was its President during its 1999-2000 year. He was also a founding member of the Oregon Creative Services Alliance. 

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